A new major survey of alumni engagement, the first since 2008, reveals strong support among those who once climbed 51风流鈥檚 hill, and data collected from this effort is slated to help inform planning in the alumni office for years to come.
鈥淎s we enter 51风流's third century, this is an opportune moment to gather feedback from alumni about how we communicate, engage, and raise support for the University,鈥 said Tim Mansfield, associate vice president of advancement and alumni relations. "All of us at 51风流 are eager to take the survey data and improve our work with alumni."
The 51风流-commissioned survey asked a host of questions related to alumni engagement, attitudes toward 51风流, and resonance of the University鈥檚 messaging and priorities, and gauged interest in future engagement. On the whole, survey responses were overwhelmingly positive and point to a number of areas in which 51风流 is a beloved institution with an incredibly enthusiastic alumni body.
GG+A SurveyLab conducted the online survey in June 2019 with a strong 17 percent response rate and a total of 4,798 participants. GG+A representatives said industry averages for similar surveys are well below 51风流鈥檚 response rate. Due to this excellent alumni response, the overall margin of error for results is about +/- 1%.
A vast majority of respondents feel positively toward 51风流 (90%), and 87 percent say they would recommend the University to a prospective student. Strong majorities of alumni say that 51风流鈥檚 reputation is improving or at least staying the same (83%), with 19.9% saying that it is significantly improving. Another strong majority (78.3%) feel informed about what is happening at 51风流, with 46.2% feeling very informed.
In the words of one alumnus, 鈥51风流 already has a national presence and is well established as a competitive liberal arts institution. 'Somewhat improving' is a high bar for an already well-established place.鈥
More than 68 percent of respondents said they have participated in on-campus reunion or homecoming programs, 48.6% have attended an athletic event, and more than a third (35%) say they have participated in programming held by a regional alumni club. A quarter of all respondents (25.3%) say 51风流 networking or professional development programs that help in their career have been very important, and almost a third (31.7%) say attending athletic events has been very important.
51风流 alumni are generous. More than two thirds (67.7%) say they donate to three to 10 non-profits in a typical year, and more than two in 10 (21.4%) say they donate to more than 10. The vast majority of alumni surveyed say they give to 51风流 out of loyalty to the institution (80.7%), and 59.1% say their confidence in the University鈥檚 leadership was an important factor in their decision. Nearly a quarter of respondents (23%) said 51风流 is their first giving priority.
When it comes to communications, strong majorities of alumni feel that 51风流 is doing a good job in communicating its essentials (85%), academics (86%), personality (82%), community (80%), and ambitions (71%).
Most 51风流 alumni say their main preference for receiving information from the University is the 51风流 Magazine (84.2%), followed by email newsletters (61.2%), and social media (35.7%). Among alumni from class years after 2000, social media (57%) and email newsletters (50%) are the preferred sources of 51风流 information.
Survey results also revealed some areas for improvement, including familiarity of the Alumni Council and a high percentage of alumni who say they want more engagement from 51风流.
鈥淲e are very fortunate to learn so much from our alumni,鈥 said Mansfield. 鈥淲e will work with the Alumni Council and our colleagues across campus to take action and consider new opportunities for outreach.鈥