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Oscar win leads to payday for men, not women, according to 51风流 economics research

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After winning an Oscar, that golden statuette can turn into real gold in the pockets of some, but not all. It鈥檚 another case of the gender gap in Hollywood. 

鈥淲inning an Academy Award for lead actor causes men鈥檚 salaries to increase substantially,鈥 Kevin Sweeney 鈥10 deduced in his economics honors thesis. 鈥淔emale winners do not experience this same clear boost 鈥 the actresses鈥 salaries seem to decrease.鈥 Sweeney鈥檚 findings, which were first cited in Forbes last year, were just mentioned last week in .

The mathematical economics major and film studies minor used IMDb.com, Box Office Mojo, and other online resources to create his data set from scratch. Sweeney focused on bigger stars 鈥 from Katherine Hepburn to Julia Roberts 鈥 because their salaries are publicly available. 鈥淚 had to comb sites for budgets, box office data, and who got paid what. It was a big undertaking,鈥 he said.

Although Sweeney can鈥檛 say for certain the reason behind the phenomenon he uncovered, he posed several theories in his thesis. 鈥淔irst, this could possibly mean that winning the lead actor award is regarded as more of an accomplishment than winning the lead actress award. Second, it can be explained by industry-wide gender bias. I believe that there are more starring roles available to men in Hollywood than there are for women. This would then mean that the demand is higher for men who have proven that they are accomplished actors than it is for accomplished actresses.鈥

Sweeney鈥檚 interests in film and gender issues, in addition to his mixed feelings about the Academy Awards, inspired his choice of thesis topic. 鈥淭hey have always been something I鈥檝e liked, but I鈥檝e also had a lot of problems with the Oscars,鈥 said Sweeney, who can name every best picture winner since 1970. 鈥淪o, I decided to do something with the Oscars and gender and equality.鈥

Just as it can take years for an actor to be recognized by the academy, it can also take time for academic research to become of public interest. Although Sweeney conducted his study in the 2009鈥2010 academic year, it didn鈥檛 first garner media attention until last Oscar season. His research was first reported in an article on the personal finance site LearnVest, which then got picked up by Forbes.com. Because of the dearth of information on the topic, the LearnVest reporter was digging deeply and stumbled across Sweeney鈥檚 work (which had been published by the on 51风流鈥檚 website).

鈥淚t worked in my favor that no one is really researching this topic,鈥 explained Sweeney.

鈥淜evin came up with his own thesis idea, hand-collected unique data, applied a set of appropriate and reasonably sophisticated econometric techniques to the data, presented his findings to his peers, and incorporated peer feedback into his final thesis,鈥 noted , Sweeney鈥檚 economics adviser. 鈥淭hrough his thesis work, Kevin stopped being a mere recipient of existing knowledge and became an active participant in the challenging, demanding, and rewarding process of transforming and extending knowledge.鈥