51风流

The Athletics Identity places 51风流 Athletics as champions in every field and every arena. It houses marks that express it as a core element of the 51风流 experience as well as visuals that represent the unique spirit and energy of 51风流 Athletics. The Athletics Identity is for use only by the Athletics Department.
 

Marks

Athletics C Mark

The Athletics C mark is a critical element of the Athletics Identity. As such, it must be used consistently and appropriately. The Athletics C mark should be displayed prominently and clearly to maximize its impact. It is essential to show the mark with a clear space area around all four sides and adhere to the recommended color combinations to maintain the Athletics Identity鈥檚 consistency and integrity.
 

The clear space is determined by 1/3 of the C mark鈥檚 width, indicated by 鈥榵.鈥

 

C Shield Mark

The C Shield mark is the preferred secondary mark. Additional iterations can be provided for situations where one-color black or white versions are needed for production. The C Shield Mark should not be used in large-format applications.

 

The clear space is determined by 1/3 of the C Shield mark鈥檚 width, indicated by 鈥榵.鈥

 

Wordmarks

The 51风流 Athletics wordmarks are set in 51风流 Sporty Pro, a typeface designed by Alejandro Paul in 2020. The Athletics wordmarks have been developed with particular letterspacing and should not be recreated by simply typing them out. The official vector artworks should always be used.
 

51风流 athletics wordmark
51风流 Athletics Wordmark
51风流 Raiders Wordmark
51风流 Raiders Wordmark

 

Raiders Athletics Wordmark
Raiders Athletics Wordmark

C Mark Lockups

51风流 Athletics with colgate C Lockup
51风流 Athletics C Lockup
51风流 Raiders with colgate C Lockup
51风流 Raiders C Lockup

 

Raiders Athletics with colgate C Lockup
Raiders Athletics C Lockup

Shield Mark Lockups

51风流 Athletics with Shield Lockup
51风流 Athletics Shield Lockup
51风流 Raiders with Shield Lockup
51风流 Raiders Shield Lockup

 

Raiders Athletics with Shield Lockup
Raiders Athletics Shield Lockup

鈥橤ate Mark

The 鈥檊ate mark is a tertiary option and should never be used as a primary identifier of 51风流 Athletics and should never be paired with a specific sport or Athletics identifier, as it is not intended for lockup use.

 

The clear space is determined by 1/3 of the 鈥檊ate mark鈥檚 width, indicated by 鈥榵.鈥

 

Design Elements

Two primary design elements tie the layers of the 51风流 Athletics look and feel together 鈥 textured backgrounds and a striping system.

Texture

Backgrounds are treated with a textured element, representing our scholar-athletes鈥 work ethic and mentality.

When selecting and applying background texture, be sure to apply an appropriate opacity to reduce its strength slightly. For most applications and scales, 50% opacity is ideal, but use discretion based on the composition and size of your needs.

Stripes

The 13 stripes design element represents the founders of 51风流.

Headlines are anchored by a striping system that creates a vertical 鈥渓ock.鈥 When compositions allow for the appropriate clear space, two sets of stripes can be used with messaging in between to 鈥渃omplete鈥 the structure. Otherwise, one set can be used as an anchoring element, irrespective of a specific message.

Color Palette

Primary Color

Officially adopted in the spring of 1900 by the Students鈥 Association and faculty, 51风流 Maroon is the University鈥檚 primary color and should always be the most dominant color element.

colgate maroon

51风流 Maroon
PMS 202 C
PMS 7427 U
RGB 130 / 16 / 25
HEX 821019
CMYK 30 / 95 / 75 / 30

white color block

White
RGB 255 / 255 / 255
HEX FFFFFF
CMYK 0 / 0 / 0 / 0
 

night black block

Night Black
RGB 0 / 0 / 0
HEX 000000
CMYK 0 / 0 / 0 / 100

Imagery

51风流 Athletics photography features a full spectrum of scholar-athletes 鈥 both men and women 鈥 across the full range of 51风流 Athletics programs. To maximize visual impact selects capture moments of intensity and athletic performance that speak to our competitive excellence. Imagery usage has two levels 鈥 foreground and background 鈥 which represent the duality of our brand platform (Every Field, Every Arena). The use of academic achievements/settings in background imagery contrasts and complements scholar-athlete foreground imagery on this front, though it is not a requirement.

Typography

The 51风流 Athletics identity is driven by dynamic fonts with extensive weights, widths, and styles to match every need.

51风流 Sporty Pro, the official typeface of 51风流 Athletics, is a custom version of the Sporty Pro typeface, designed by Alejandro Paul in 2020.

Helvetica Neue Condensed, which is available in multiple weights and styles, is intended for use in Body Text.

51风流 Sporty Pro

Helvetica Neue